With a strong foundation in an environment that fostered innovation and a passion for embracing new challenges, I have successfully grown my family-owned business into a global market leader. As a forward-thinking professional, I specialize in identifying emerging trends and patterns in food processing, automation, and hygienic design.

Having traveled to over 90 countries across all continents for business, I now reside in California, continuing to drive industry advancements and contribute to the global marketplace.

About me

Results-driven professional with 32 years of experience in the food and packaging industry, specializing in sales, business development, market dynamics, consumer insights, and industry innovation. Skilled in identifying and driving high-growth business opportunities and leveraging emerging market trends.

Fluent in four languages and experienced in over 90 countries, generating over $55 million in revenue from food processing equipment, processing lines, spare parts, and services. Expert in building strong, lasting client relationships, and leveraging a multicultural approach to succeed in global markets.

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NEWEST ARTICLES

Automation Food processing Innovation

Robotics and Fresh Cut: Recent Innovations and Developments

Robotics has made its way into the fruit and vegetable sector, particularly in the fresh-cut [...]

Trends

The Future of Produce Packaging: Trends to Watch in 2025

As we approach 2025, the packaging industry is evolving rapidly, driven by sustainability,innovation, and efficiency. [...]

Trends

The Future of Fresh in the US: what’s next for the produce aisle in 2025?

As we head toward 2025, the way we shop for fresh produce in the United [...]

Food processing Innovation

From Farm to Fork: The Role of Artificial Intelligence in the Produce World

Artificial intelligence is reshaping and molding every aspect of the agri-food ecosystem, beginning with precision [...]

My Journey

With  over 30 years of global travel, my passion has evolved into a diverse range of opportunities across interconnected industries.

 

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Public Speaking

I have spoken at dozens of industry events across all continents, covering topics from food processing to automation and hygienic design.

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